MyFirstMillion (Sam Parr)
When you set goals, it’s easier to set “Input” goals and control what you’re doing there. Rather than setting a goal of making $5k or losing 5kg - you say, I’m going to send 100 sales emails or eat 2200 calories every day for 2 months. These are things you can actually control.
Then you can calibrate with the outputs, did sending 100 emails get you $5k? Maybe not - in which case you can tweak your inputs based on the outputs you are seeing and the outputs you’d like to hit.
This is also known as Leading Indicators Over Lagging Indicators.
Many rely on lagging indicators for growth: • For example: We need 500,000 emails.
However, the most successful companies utilise leading indicators: • To obtain 500k emails, we should write 50 blog posts.
Thus, the real indicator isn't the number of emails; it's the number of blog posts. It's about changing the perspective.