Goldilocks Effect

The Goldilocks effect refers to consumers' preference for products or options that are "just right" in complexity, price, or value, avoiding extremes to find the option that feels most suitable for their needs

In the automotive industry, Toyota applies this principle through its range of vehicles, from the economical Yaris to the premium Lexus line, catering to a broad spectrum of customer preferences and financial capabilities. By offering a diverse lineup, Toyota ensures there's a "just right" option for consumers at different stages of life and with varying priorities, thus appealing to a wide market while encouraging brand loyalty.