Diary of a CEO
This principle posits that keeping customers engaged or occupied during waiting periods can increase satisfaction. Busy people are happier than those who are idle, which is why engaging activities during wait times can enhance the customer experience. This applies even if the wait is longer or the busyness is not something they particularly enjoy.
Netflix uses autoplay features for series and movie recommendations, keeping viewers engaged and reducing the likelihood of them switching to another activity, leveraging idleness aversion by providing continuous entertainment.
Amazon displays related products and reviews to shoppers as they browse, keeping them engaged on the site longer and reducing the chances of them leaving due to boredom or lack of engagement.