Status
Scale Up Phase
Alternative Phrasing
Source
Unknown
A highly effective scaling strategy is to identify novel uses for existing products. This approach allows businesses to tap into new markets and niches without the need for extensive product development. By creatively considering how your product could meet diverse needs, you can expand your customer base and increase sales without significantly increasing your product line. This not only optimises resources but also strengthens your brand's adaptability and relevance in a constantly evolving marketplace.
Look at the marketing for baking soda and how they have used it now for experiments, deodoriser, litter boxes and more.