Status
Psychology & Game Theory
Alternative Phrasing
Source
Diary of a CEO
People judge their experiences based on how they felt at the most intense point (the peak) and the end of the experience.
Disneyland often ends a day in the park with a spectacular fireworks display, ensuring visitors leave with a lasting, positive memory of their experience, applying the peak-end rule to leave a strong final impression.
Zappos provides unexpected free upgrades to overnight shipping for customers, creating a peak experience that customers remember and share, enhancing their overall perception of the brand.