Status
Decision Making
Alternative Phrasing
Source
Jason Fried
The phrase "a founder's role is to inject risk into the business" refers to the unique position that founders of a company have. Unlike executives or team members, who may be more risk-averse in their decision-making due to their concern for personal success in their respective roles, founders are often more comfortable taking bold risks. This is because, as the owners of the company, they are in a position to make high-stakes decisions and fully accept the consequences, positive or negative. The willingness to take risks can often lead to innovation and growth within the company. Therefore, the inherent risk-taking associated with a founder's role can be integral to a company's success.