Adam Grant (DOAC)
Brainwriting excels where traditional brainstorming often falls short, especially in complex problem-solving scenarios. The common setbacks of brainstorming—such as lost ideas, dominant voices leading discussions, and general conformity pressure—significantly hamper collective intelligence and creativity. This is particularly problematic in diverse groups, where varied perspectives are crucial yet can be overshadowed by louder or more authoritative participants.
By contrast, brainwriting leverages individual creativity as a starting point, allowing ideas to be generated independently and then shared anonymously within the group. This method not only mitigates the biases of group dynamics but also ensures a wider array of ideas is considered on their own merits before collective deliberation begins. The result is a more equitable and thorough exploration of potential solutions, harnessing the full spectrum of collective intelligence and fostering a richer, more innovative outcome.