Tim Ferris
Tim Ferris, renowned author and entrepreneur, champions the barbell approach to selling. This strategy involves either giving away your product for free or selling it at an ultra-premium price. The middle ground is avoided entirely.
By offering a product for free, trust is built with the audience. This could be especially beneficial for new ventures, where audience development and brand recognition are key. On the other hand, an ultra-premium price tag adds a sense of exclusivity and high value to the product, making it desirable for those willing to invest heavily.
I was considering launching a middle priced product of $49 to $199 for some information products. Perhaps I could have made a few grand here and there but I think they would have been small wins. This made me decide to launch almost everything for free and really think about more premium offerings. (Not now but later in my content journey)