Spend Time on the -1 to 0 Journey

Before embarking on the 0 to 1 journey, it's crucial to go through what we call the -1 to 0 journey. This stage involves building conviction around your idea. It's about exploring the market, understanding the problem you're trying to solve, and laying the groundwork for your startup. It's about proving that your idea has potential and is worth pursuing. This phase often involves extensive research, brainstorming, and planning. It's a vital step in the process and should not be overlooked. Once you have built solid conviction and confidence in your idea, you're ready for the 0 to 1 journey, where you take your idea and bring it to life.