Diary of a CEO
This effect suggests that individuals are more motivated to complete a task as they get closer to the goal. Showing progress and making it visible can enhance the customer's drive and satisfaction as they approach the completion of their journey or transaction.
LinkedIn displays a profile strength meter that encourages users to complete more sections of their profile, leveraging the goal-gradient effect by showing users how close they are to completing their profiles.
Starbucks' "Star Rewards" program. This loyalty scheme allows customers to earn stars with every purchase, which accumulate to unlock rewards such as free drinks, food items, and other perks. The program is structured in tiers, with each new level offering greater rewards,